We’ve heard people talk about the value of storytelling in creating our content. However, the principles of storytelling create value for our work well beyond what we write. This presentation will equip you to more effectively connect as humans with your internal and client teams (invaluable when challenges arise) and more effectively tell a project’s story throughout its lifecycle (key to a project’s success).
In this presentation, you will learn about:
The Story of Self, Us, Now - a framework of building authentic connection before collaboration, developed for activists and leveraged in Obama’s first presidential campaign
Story Mapping - a single visual structure that every project follows, powerful for keeping projects on track and goals alive throughout their lifecycle
Lily Berman is a self-professed story geek. A Drupal account manager by day, she was the first Denver performer to be featured on the internationally-acclaimed The Moth Podcast (Google “Lily Thanksgiving Moth” if you’re curious) and has told her nonprofit’s story on NBC National News (among countless other places).
Lily BermanAccount Manager @ Elevated Third
Whether she’s telling stories on stage in front of a packed auditorium or helping clients tell their stories online, Lily always strives to create compelling moments.
After years of working in nonprofits, Lily witnessed the power of effective storytelling while spokesperson for a traveling sustainability nonprofit. She also developed grit to do what’s needed and achieve the goal, no matter what. Her past clients range from local Denver nonprofits to those whose business spans the globe. From working partially in French to working partially in Drupal, Lily brings the skills of an adaptive multitasker to the many-hat-wearing role of AM.
In this industry, working together means building something greater than any one person’s skill set. Although account managers do not create designs or write code, AMs are essential to building strong teams and client relationships. Like a hub on a wheel, Lily likes making it seem effortless as her projects spin gracefully around her.