This one-day course will introduce the basics of conversion optimization and A/B Testing to improve website performance. Starting with theory, then focusing on the practice, the training will build on concepts throughout the day with handouts and takeaways for continued learning. This course is designed for digital marketers and developers that look to improve conversions on their sites, like improved site engagement, contact form submissions, and ecommerce purchases. Basic knowledge of CSS selectors will be helpful, but not mandatory for the course.
The training introduces Google Optimize, a free tool from Google easily installed on Drupal sites that can be used to launch website experiments in minutes. Learn the basics and participate in the live workshop, implementing your very own A/B tests throughout the day. The course will end with an introduction and live demo of Acquia Lift, the enterprise A/B testing and personalization tool built for Drupal. Compare and contrast features and learn how to fit both tools into your future planning.