Using Drupal, we can create amazing digital experiences, but you are only going to have the impact you want by giving just as much priority to your communication strategy as you do to you to choosing how to put it together.
As geeks and developers, it's really easy for us to succumb to the temptation of planning a website project based on the bells, the whistles, and the new shiny. "What Drupal modules do we need? Paragraphs? Domain access?" "Should we do a decoupled app? If decoupled, what front-end framework should we use?" ...
What we need to remember is that our technologies are a means to an end—to communicate. And when we say "we need a website," what we actually need is to connect our vision, client, or organization to the people who need to know about it.
In this workshop, you will
- Learn how to discover, define, and create a communication strategy
- Meet tools, workflows, and exercises to put it into practice for yourself or your next client.
Jeffrey McGuire
Partner @ Open Strategy PartnersJeffrey A. “jam” McGuire is a Partner at Open Strategy Partners, where he helps organizations communicate and grow, finding and telling the stories that connect their technologies with the value they deliver. He builds on nearly twenty years of experience in open source technology, at the intersection of software, business, and culture. His approach to technology marketing is centered on sharing the human context of complex technology solutions. As co-Founder of the German Drupal Association, community-building is close to Jeffrey’s heart. He enjoys celebrating creators’ expertise and combining storytelling and performance to convey information and motivate his audiences. An experienced public speaker, he has hosted numerous awards ceremonies and delivered dozens of keynotes, 150+ conference presentations, and 220+ podcast interviews in the last 15 years. He’s based in Cologne, Germany.
Tracy Evans
Partner @ Open Strategy PartnersTracy brings to the table more than a dozen years of strategic marketing, technology, and management experience. She has helped organizations, spanning classic enterprise environments as well as the digital startup scene, connect their value propositions to their target audiences. Tracy, who holds a Mannheim Business School MBA, has organized and presented workshops, seminars, and sessions for audiences across the business world, from startups to enterprise leaders to open source core development teams, agencies, and technology events.