User research provides invaluable insights into customer behavior and needs, but we often don’t have time or budget to conduct it.
But user research goes beyond defining our customer’s need. It actually creates a shared understanding of users and their needs, clearing up disagreements on design and features before they even begin.
And that’s where Assumption-Based Personas (or Profiles) come in. By documenting a collected understanding of user needs and behavior from executive stakeholders, subject-matter experts, and other key influencers, we create a framework for design.
In this session, I’ll review
The process of documenting assumptions about your users.
How to create profiles based on these assumptions.
How the profiles can be used to convince key stakeholders of the value of user research and lead to more robust user research.
At the end of this presentation, you will know:
How to use the Profiles to influence key designs and project decisions.
How to evolve the Profiles over time.
Rick CecilCEO & Experience Strategist @ Bluespark
Rick Cecil is CEO and Experience Strategist at Bluespark. He has 20 years of experience working with universities, businesses, and non-profits to create results-driven digital experiences. Rick is an experienced speaker, having spoken at a variety of conferences over the years, including Drupalcon, MidCamp, and Mobile Web Americas.