How do your users find what they are looking for in the sea of content that is your website? How do you connect your users to new and interesting content – that they may not have known they wanted? Even with a well-architected website – even with the perfect navigation design, your site visitors can still get lost. The answer lies in your data architecture. Data architecture is the process of defining content relationships through metadata, such as categories and tags. Effective data architectures strike a balance between controlled vocabularies and loosely defined folksonomies. With proper data architecture, you can make content more findable, encourage more dynamic discovery, and even increase the effectiveness of your internal search.
In this session, we will review why you should care about data architectures and how they can help make your site more usable and your content more discoverable.
Who should attend? Designers, Information Architects, User Experience Designers – anyone responsible for making your content findable and discoverable.
Rick CecilCEO & Experience Strategist @ Bluespark
Rick Cecil is CEO and Experience Strategist at Bluespark. He has 20 years of experience working with universities, businesses, and non-profits to create results-driven digital experiences. Rick is an experienced speaker, having spoken at a variety of conferences over the years, including Drupalcon, MidCamp, and Mobile Web Americas.