Websites are the most important digital marketing investment companies make. And the numbers prove it: The world spends $130 billion annually on websites. That's more than all digital advertising - $110B.
Who is doing the lion's share of the work? The Digital Agencies. There are more than 100,000 digital agencies out there and they employ over 1 million professionals.
The success of the agencies is the web's success.
But here is something that we've learned at Pantheon: For those agencies using Drupal - the success of the agencies is literally Drupal's success. If we want to continue to drive adoption of Drupal, we need to help agencies do their jobs well. When we do that, everyone benefits. Pantheon gives away powerful features and incredible content to help anyone who builds websites for clients.
In this session, we will take a close look at the numbers behind the web development industry and examine what we learned through 5 years as a website management platform for developers. We will also do a deep dive into the product to see all of the free features and discuss how they can help agencies grow.
David NeedhamDeveloper Advocate @ Pantheon
David Needham is a Developer Advocate at Pantheon where he focuses on developer education and training. When he's not blogging about productivity at davidneedham.me or speaking at conferences, you can probably find him with his bicycle-loving family playing board games in Champaign, IL.